Hint
Data driven design
Client:
Hint
Industry:
Beverage
Type:
Direction
,
Strategy
Project Description
For Hint's 2022 brand refresh proposal, I identified an opportunity to elevate the brand beyond just a product. So I developed a design strategy to position Hint as an aspirational lifestyle choice rather than a commodity.
While Hint ultimately went in another direction, this concept demonstrated how strategic visual language can transform brand perception and strengthen audience connection.
